Alora is CHAP Verified

Partner News

by Rowan Report | Jul 24, 2025 | Partner News

FOR IMMEDIATE RELEASE

Contact: Alora Healthcare Systems
Media@AloraHealth.com
800-954-8250

Alora Healthcare Systems Earns CHAP Verified Status for Home Health, Hospice, and Home Care Software

ATLANTA, July 23, 2025 — Alora Healthcare Systems, a leading provider of cloud-based solutions for post-acute care, announced this week that its full suite of software solutions – Home Health, Hospice, and Home Care, has earned CHAP Verified status from CHAP, Inc. (Community Health Accreditation Partner).

This designation confirms that Alora’s solutions meet CHAP’s highest standards in operational excellence, compliance, and quality improvement. The verification process included a detailed review of Alora’s functionality and alignment with CHAP’s Standards of Excellence. CHAP verified that Alora’s software fully supports compliance and actively enhances care delivery.

“The Alora team consistently delivers impressive software across Home Health, Hospice, and Home Care, marked by its user-friendly interface, extensive customization options, and powerful tools for operations and compliance. Their dedication to listening to customer feedback is evident in continuous enhancements like the OASIS-E analyzer, real-time reporting, and integrated HR and billing platforms, all designed to meet individual care needs and regulatory requirements efficiently.”

Teresa Harbour

COO, CHAP, Inc.

CHAP Verified status highlights Alora’s ability to support agencies in achieving compliance while advancing post-acute care technology. The platform is designed for efficiency, enabling high-quality, patient-centered care amid a changing regulatory landscape.

Sathish John, CEO of Alora, remarked, “This achievement is a direct reflection of our mission to simplify workflows for clinicians, administrators, and caregivers, while focusing on compliance, quality, and feedback.”

Alora’s comprehensive platform includes tools for documentation, billing, scheduling, visit verification, compliance, HR, and more, providing a streamlined experience for both skilled and non-skilled care.

This recognition strengthens Alora’s commitment to empowering home-based care agencies with CHAP Verified solutions that drive excellence and regulatory confidence.

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About Alora

Alora is a leading provider of cloud-based home care software, home health software, and hospice software, for agencies across the U.S. Known for its intuitive interface and award-winning support, Alora delivers robust, integrated tools that empower agencies to streamline operations, ensure compliance, and focus on patient care.

About CHAP

CHAP is the nation’s first accrediting body for home and community-based healthcare organizations. As an independent, nonprofit accrediting body, CHAP advances the highest standards of community-based care.

Alliance Statement on House Passage of Reconciliation Bill

Advocacy

by Rowan Report | Jul 3, 2025 | Advocacy, Breaking News, Partner News, Regulatory

FOR IMMEDIATE RELEASE

Contact: Elyssa Katz
571-281-0220
communications@allianceforcareathome.org

Medicaid Provisions Threaten Home and Community-Based Services for Millions of Vulnerable Americans

Alexandria, VA and Washington, DC, July 3, 2025. The National Alliance for Care at Home (the Alliance) issued the following statement today in response to the House’s passage of the “One Big Beautiful Bill Act,” also known as the Reconciliation bill, which now heads to President Trump’s desk for his signature.

“The Alliance is deeply troubled by the Medicaid provisions within the One Big Beautiful Bill Act, which has passed both chambers of Congress and now awaits President Trump’s signature,” said Alliance CEO Dr. Steve Landers. “These provisions—including work requirements, reduced provider taxes, and new cost-sharing mandates—prioritize short-sighted budget savings over the health and wellbeing of our most vulnerable citizens who rely on home and community-based services (HCBS).”

Dr. Steve Landers

CEO, The National Alliance for Care at Home

The Alliance Advocates for Care at Home

The home care community advocated throughout the legislative process for Congress to mitigate these harmful Medicaid provisions. The legislation will reduce state provider tax rates, cutting funding that states rely on to support HCBS programs. New work requirements and mandatory cost-sharing will also create administrative burdens for both providers and beneficiaries, likely resulting in coverage losses that extend beyond those directly targeted by these policies. Further, new limits on home equity for long-term care recipients will force older adults to sell their homes, leading to unnecessary institutionalization.

Continued Advocacy

“As these Medicaid provisions become law, the Alliance will work tirelessly to monitor their implementation and advocate for the protection of Medicaid enrollees, families, and providers nationwide,” said Dr. Landers. “We will continue to champion the delivery of HCBS – proven services that are preferred by beneficiaries and save the system money.”

Careful Consideration Needed

Landers CEO The Alliance Reconciliation Bill

The Alliance calls on federal and state officials to implement these new requirements with careful consideration of their impact on vulnerable populations and to work collaboratively with providers to minimize disruption to essential services.

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About the National Alliance for Care at Home

The National Alliance for Care at Home (the Alliance) is the leading authority in transforming care in the home. As an inclusive thought leader, advocate, educator, and convener, we serve as the unifying voice for providers and recipients of home care, home health, hospice, palliative care, and Medicaid home and community-based services throughout all stages of life. Learn more at www.AllianceForCareAtHome.org.

© 2025 The National Alliance for Care at Home. This press release originally appeared on The Alliance website and is reprinted here with permission. For additional information or to request permission to print, please see the contact information above.

Follow our continuous updates on the bill passage, what it means for Medicare and Medicaid, and how the provisions of the bill will be rolled out in our accompanying article here.

PocketRN SYNERGY HomeCare Partner

Partner News

by Rowan Report | Jun 20, 2025 | Partner News

FOR IMMEDIATE RELEASE

Contacts: Melissa Drake
Imagine Productions
Melissa@imagineprstrategy.com
(732) 236-1569

William Leiner
PocketRN
will.leiner@pocketrn.com

PocketRN, SYNERGY HomeCare Partner for Dementia Care

This partnership will operate under CMS’s Guiding an Improved Dementia Experience (GUIDE) Model

Tempe, AZ, June 16, 2025. PocketRN, a provider of virtual nursing care, and SYNERGY HomeCare, a homecare company, announced they will form a national partnership to test the Centers for Medicare & Medicaid Services (CMS) alternative payment model designed to support people living with dementia and their family caregivers.

SYNERGY HomeCare Speaks

“This is an exciting collaboration that amplifies and elevates the services both PocketRN and SYNERGY HomeCare bring to their clients,” said Rich Paul, chief operating officer for SYNERGY HomeCare. “As the fastest growing homecare franchise in a relatively young industry, we have a tremendous opportunity to positively impact a large number of people affected by dementia. SYNERGY HomeCare has a long history of aligning with a wide array of national partners, health plans and third-party payers to create a highly diversified referral base and extend services to a greater pool of clients. Our partnership with PocketRN is another excellent example of our ability to survey the evolving homecare landscape and find meaningful ways to deliver even more value through strategic partnerships.”

GUIDE Model

Under CMS’s Guiding an Improved Dementia Experience (GUIDE) Model, PocketRN will be one of almost 400 participants building Dementia Care Programs (DCPs) across the country, working to increase care coordination and improve access to services and supports, including respite care, for people living with dementia and their family caregivers. This partnership allows for integration of medical and non-medical care in the home.

According to the CMS, many people with dementia do not consistently receive high-quality, coordinated care, despite its prevalence. As a result, they experience poor outcomes, including high rates of hospitalization, emergency department visits and post-acute care utilization. They also experience high rates of depression, behavioral and psychological symptoms of dementia and poor management of other co-occurring conditions.

New Approach

The GUIDE Model, which launched July 2024, is testing a new payment approach for supportive services for people living with dementia, including comprehensive, person-centered assessments and care plans; care coordination; 24/7 access to an interdisciplinary care team member or help line; and certain respite services to support family caregivers. People living with dementia and their family caregivers will have the assistance and support of a care navigator to help them access clinical and non-clinical services such as meals and transportation through community-based organizations.

“This is an exciting collaboration that amplifies and elevates the services both PocketRN and SYNERGY HomeCare bring to their clients. Our partnership with PocketRN is [an] excellent example of our ability to survey the evolving homecare landscape and find meaningful ways to deliver even more value through strategic partnerships.”

Rich Paul

COO, SYNERGY HomeCare

Partners

SYNERGY HomeCare’s partnership with PocketRN is rooted in the fact that a significant portion of its client base has a dementia diagnosis. The company’s locations nationwide provide in-home memory care support for people living with Alzheimer’s and other forms of dementia, as well as respite care for their family caregivers.

PocketRN Speaks

“We couldn’t be more thrilled to partner with SYNERGY HomeCare to bring our revolutionary Nurse for Life model to the millions of dementia patients and families who need it most,” said PocketRN CEO Jenna Morgenstern-Gaines. “With PocketRN, patients and families get unwavering support from a dedicated, trusted nurse as they navigate the complexities of managing dementia at NO cost to them. Nurses are a critical part of the care continuum across all health fields and even more so as they provide a cohesive ‘glue’ for patients and their families throughout their dementia journey.”

Access to Care by Referral

PocketRN’s partnership with SYNERGY HomeCare to deliver the GUIDE Model will help people living with dementia and their family caregivers have access to education and support, such as training programs on best practices for caring for a loved one living with dementia. The GUIDE Model also provides respite services for certain people, enabling family caregivers to take temporary breaks from their caregiving responsibilities.

Under this partnership, PocketRN will refer families in need of respite care to local SYNERGY HomeCare agencies. Respite is being tested under the GUIDE Model to assess its effect on helping caregivers continue to care for their loved ones at home, preventing or delaying the need for facility care. Similarly, SYNERGY HomeCare can refer their clients to PocketRN in the event they would benefit from 24/7 access to virtual clinical support.

For more information on CMS’ GUIDE Model, visit: cms.gov/priorities/innovation/innovation-models/guide.

# # #

About SYNERGY HomeCare

SYNERGY HomeCare is the fastest-growing national franchisor in the home care industry with over 240 franchises operating in more than 550 territories across the U.S. The company provides a broad range of non-medical in-home services including personal care, companion care, memory care and specialized care for individuals who are living with physical or developmental disabilities, chronic health conditions or recovering from illness or surgery. No matter what each person’s circumstances are, SYNERGY HomeCare steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward. For more information visit SYNERGYHomeCare.com or find an in-home care location near you.

About PocketRN

PocketRN gives patients, families, and caregivers a Nurse for Life. Its mission is to close the gap between home and healthcare by: enabling nurses to care proactively and continuously at the top of their license, enabling caregivers with peace of mind and the confidence to support others, and enabling patients to access whole-person, trusted, empathetic care when and where they want it. PocketRN is the glue that holds together fragmented experiences in care so that partners, clinicians, patients, and families get back more of what they need: quality time. For more information, visit www.pocketrn.com or engage with PocketRN on LinkedIn, Facebook, and Instagram.

WellSky wins Best Home Health Solution

Partner News

by Rowan Report | May 9, 2025 | Partner News

FOR IMMEDIATE RELEASE

Contact: Emma Neal
617-401-3131
emma.neal@allisonworldwide.com

WellSky® Wins ‘Best Home Health Care Solution’ Designation in Ninth Annual MedTech Breakthrough Awards Program

Prestigious international annual awards program recognizes standout digital health and medical technology innovations and companies

OVERLAND PARK, Kan, – May 8, 2025 – WellSky, a global health and community care technology and services company, today announced that WellSky Enterprise Referral Manager has been named “Best Home Health Care Solution” in the ninth annual MedTech Breakthrough Awards program conducted by MedTech Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies, and products in the global digital health and medical technology market. This is the sixth consecutive year that WellSky has been honored by MedTech Breakthrough.

Enterprise Referral Manager

The WellSky Enterprise Referral Manager solution transforms referral, intake, and customer relationship management processes for home health, hospice, and other home-based care agencies by consolidating inbound referrals originating from nearly 2,000 hospitals using WellSky CarePort solutions, e-Fax, and direct secure messaging within a single dashboard, centralizing referral activity in one place. The solution surfaces information needed to evaluate referrals, such as payer and

MedTech WellSky wins best home health care solution

insurance details, services requested, discharge date, ZIP code, and more. This allows intake staff members to spend less time clicking between solutions, enabling them to make quicker decisions and respond to referrals faster directly within their workflow.

Referral Management

“Home health and hospice agencies depend on referrals for growth but the process of managing referrals is complicated, with the data within referrals often scattered, forcing intake staff to open several documents, work in multiple systems, and piece together the information to make decisions,” said Steve Johansson, managing director, MedTech Breakthrough.

“WellSky Enterprise Referral Manager helps agencies transform referral and intake processes, putting them on a path for efficient, effective, and sustainable growth. We’re pleased to award WellSky with the ‘Best Home Health Care Solution’ for 2025.”

Steve Johansson

Managing Director, MedTech Breakthrough

Referral and Intake

WellSky Enterprise Referral Manager also supports referral task creation and assignment across intake, sales, and marketing roles, enabling intake coordinators to track the status of required pre-visit activities and begin care in a timely fashion. Additionally, the solution uses patient information received within referrals to create or update patient records within the WellSky electronic health record (EHR), helping to eliminate workflow bottlenecks, prevent duplicate EHR records, and improve intake throughput.

“An agency’s ability to quickly respond to referrals is critical to operations, affecting staffing, growth, and high-quality care delivery. Our solution improves the entire referral process with a centralized view, integrated referral data sent into the EHR, and synchronized referral activities between agency roles. We’re grateful to MedTech Breakthrough for this recognition and we’ll continue to deliver cutting-edge solutions that improve outcomes through efficiency, intelligence, and connection.”

Bill Miller

Chairman and CEO, WellSky

MedTech Breakthrough Awards Program

The MedTech Breakthrough Awards program celebrates excellence and innovation in the health and medical technology industry, recognizing the companies and solutions driving meaningful progress and improving patient care. Spanning a wide range of categories—including Telehealth, Clinical Administration, Patient Engagement, Electronic Health Records, Virtual Care, Medical Devices, Medical Data & Privacy, and beyond—the awards highlight the groundbreaking work that is transforming the healthcare landscape.

This year, the program received more than 4,500 nominations from leading companies and startups in more than 18 countries, showcasing the global impact and momentum of the digital healthcare industry today.

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About WellSky®

WellSky is one of America’s largest and most innovative healthcare technology companies leading the movement for intelligent, coordinated care. Our proven software, analytics, and services power better outcomes and lower costs for stakeholders across the health and community care continuum. In today’s value-based care environment, WellSky helps providers, payers, health systems, and community organizations scale processes, improve collaboration for growth, harness the power of data analytics, and achieve better outcomes by further connecting clinical and social care. WellSky serves more than 20,000 client sites — including the largest hospital systems, blood banks, cell therapy labs, home health and hospice franchises, post-acute providers, government agencies, and human services organizations. Informed by more than 40 years of providing software and expertise, WellSky anticipates clients’ needs and innovates relentlessly to build healthy, thriving communities. For more information, visit wellsky.com.

About MedTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MedTech Breakthrough Awards program is devoted to honoring excellence and innovation in medical & health technology companies, products, services and people. The MedTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough healthcare and medical companies and products in categories that include Patient Experience & Engagement, Health & Fitness, Medical Devices, Clinical Administration, Connected Healthcare, Medical Data, Healthcare Cybersecurity and more. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. For more information visit MedTechBreakthrough.com.

A New Path for Hospice Care

Partner News

by Kristin Rowan | May 9, 2025 | Partner News

FOR IMMEDIATE RELEASE

Contact: press@empathhealth.org
EmpathHealth.org

Empath Health Introduces One Hospice Model, Bringing Together Florida's Established Not-for-Profit Hospices Under One Mission

CLearwater, FL, May 5, 2025. Empath Health, one of the nation’s largest 501(c)(3) integrated care networks, today unveiled its One Hospice Model—a first-of-its-kind framework that preserves community-based hospice while adding the scale, innovation and accountability of a statewide system. “Families deserve hospice that puts mission before margin,” said Jonathan D. Fleece, President & CEO of Empath Health. “By uniting Florida’s most trusted not-for-profit hospices under one model, we keep local relationships intact and ensure every person facing serious illness receives Full Life Care—supported by the strength and expertise of an entire network.”

The model integrates seven locally known hospice brands—Empath Hospice, Hospice of Marion County, Suncoast Hospice, Suncoast Hospice of Hillsborough, Tidewell Hospice and Trustbridge (Hospice by the Sea and Hospice of Palm Beach County)—which collectively care for one in five hospice patients statewide. Five of these affiliates have served their communities for more than 40 years, delivering generations of compassionate, not-for-profit care.

Regional hubs in Tampa Bay, Sarasota, Palm Beach and Ocala keep decision-making local while enterprise teams provide centralized quality, technology and research support. Regional presidents Travis Fogle (Tampa Bay), Brad Perkins (Sarasota) and Tony Maxwell, PA (Ocala/Palm Beach) oversee clinical operations and community partnerships.

“By uniting Florida’s most trusted not-for-profit hospices under one model, we keep local relationships intact and ensure every person facing serious illness receives Full Life Care – supported by the strength and expertise of an entire network.”

While all Empath Health services are available through direct community access, families who begin care with an Empath-affiliated hospice gain direct referral into the wider Empath network of services—available regionally, when needed. This integrated approach allows patients to easily access Empath Home Health for skilled nursing at home; Empath Palliative Care for earlier symptom relief; Empath LIFE / PACE for comprehensive elder day-center support; Empath GUIDE for dementia education and caregiver coaching; EPIC HIV/AIDS Services for prevention, case management and housing; and Empath Grief Care, including Empath Blue Butterfly programs for children. The result is a coordinated Full Life Care journey—from the first serious illness conversations through loss and healing—thoughtfully adapted to each community’s resources and needs.

As policymakers and the public scrutinize hospice ownership, Empath offers a scalable not-for-profit alternative. The organization reinvests much of its revenue into care, workforce development and community programs, and publicly reports quality metrics that exceed national benchmarks. By pairing local leadership with statewide strength, the One Hospice Model offers a blueprint for mission-driven innovation at scale.

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About Empath Health

Empath Health is a pioneering not-for-profit health network redefining healthcare through Full Life Care—supporting chronic, post-acute, end-of-life, and grief care needs across Florida. Its full spectrum of services includes home health, palliative care, all-inclusive elder care (PACE), HIV/STI prevention, grief support, and compassionate hospice care through seven programs: Empath Hospice, Hospice of Marion County, Suncoast Hospice, Suncoast Hospice of Hillsborough, Tidewell Hospice and Trustbridge (Hospice by the Sea and Hospice of Palm Beach County). With decades of trusted service and deep community roots, Empath Health reaches more than 81,000 people each year and serves one in five hospice patients statewide.

Enabling Care Through AI

Admin

by Rowan Report | Mar 31, 2025 | Admin, Artificial Intelligence, Clinical, Partner News

by John Crighton, CTO at Curantis Solutions

Enabling Care Through AI: Ethical Issues

Recently, artificial intelligence (AI) has become an essential component of healthcare organizations. AI is revolutionizing hospice and palliative care by enhancing patient care and optimizing workflows. Its impact is undeniable in these sensitive and life-changing fields. At Curantis Solutions, we are proud to apply AI-driven solutions to support caregivers while upholding ethical standards, enabling care through AI.

The Importance of AI in Hospice and Palliative Care

Hospice and palliative care are primarily based on empathy, understanding, and individual approach. When applied correctly, AI can enhance these core principles in several ways:

Improving Efficiency
- Some of the time-consuming tasks, such as entering assessment notes, reviewing recent documents before a patient meeting, or creating a summary of recent documentation in preparation for a team meeting, can be performed or assisted by AI. By automating these administrative tasks, caregivers can spend more time providing direct patient care.
Predictive Analysis
- AI tools can analyze the patient’s data and predict the possible changes in the patient’s condition, which will help to prevent complications.
Individualized Care Plans
- Based on the patient’s history, AI can help clinicians in the development of care plans that are more accurate in meeting the needs of the patient. Although the idea of using AI in hospice and palliative care is fascinating, it is crucial to approach this issue with caution and always pay attention to ethical issues.

Ethical Issues in the Use of AI in Hospice and Palliative Care

As the industry incorporates AI into our products and agencies, we need to consider ethical implications such as those shown below:

Privacy and Data Protection Issues
- Hospice and palliative care deal with the patient’s private details. At Curantis Solutions, we ensure that all AI-powered tools comply with the highest security and privacy standards, safeguarding patient data at every step.
Bias and Fairness
- The way AI systems are developed, they are only as good as the data that is used in their development. At Curantis Solutions, we strive to recognize and eliminate any possible prejudice in the AI systems that we develop to benefit all patients.
Transparency and Accountability
- It is important that the caregivers and the patients know how the AI is being used and how the decisions are made. We try to make our AI solutions as transparent as possible, and we ensure that the final decisions are always made by humans. Hospice and palliative care are very personal. This field is defined by the human component, and AI should only supplement it and not replace it. The solutions that we provide are intended to assist clinicians in order to maintain the sanctity of every patient.

A Future of Kindness with the Help of AI

The healthcare sector is changing rapidly, and AI is coming in to improve hospice and palliative care. At Curantis Solutions, we are proud to apply AI in a way that enhances the human factor, ethical values, and the capacity of the caregivers to offer the best care possible to the patient. Therefore, it is possible to envision a future where technology and empathy coexist to ensure that every patient gets the care they require. Leverage AI to reduce administrative burdens for hospice and palliative care.

About Curantis Solutions and AI

The goal of Curantis Solutions is to assist hospice and palliative care providers in the provision of patient-centered and compassionate care. This post discusses how AI can be used in this mission and how it can be done ethically.

We accomplish this in the following manner:

Working in partnership with specialists
- We partner with clinicians, ethicists, and AI experts to guarantee that our solutions are appropriate for the context of hospice and palliative care).
Revisiting the Model
- AI is not set and forgotten; it needs to be assessed and improved on an ongoing basis. We also regularly check the efficacy of our AI tools to ensure that they are accurate, fair, and reliable.
Enabling Care Teams
- Our solutions which are supported by AI are meant to support the skills of the care teams and not to replace them. Thus, we lessen the burden of documentation to allow the providers to focus on the patient and their families more often.

# # #

John Crighton is a seasoned technology leader, with over 25 years of experience in software development innovation and best practices.

John most recently served as the Chief Technology Officer for Lightning Step, a Behavioral Health SaaS EHR with over 100,000 users. John served on the executive team that scaled the business, contributing to the 40x revenue growth and eventually to a successful exit. Prior to that, John managed a custom development team at Openlink Financial and was responsible for product quality at SolArc Software. John was part of the management team that led Mission Critical Software to a successful IPO and went on to management roles with JMI Software, NEON Systems, and NetIQ.

John is a veteran of the US Army, and graduated Summa Cum Laude from the University of Houston with a Bachelor’s of Business Administration.

©2024 by The Rowan Report, Peoria, AZ. All rights reserved. This article originally appeared in the Curantis Solutions blog and is reprinted in Healthcare at Home: The Rowan Report with permission. For further permission to reprint, contact Curantis Solutions.

Dementia Care Model Test

Clinical

by Rowan Report | Mar 21, 2025 | Clinical, CMS, Partner News

FOR IMMEDIATE RELEASE

Contacts: PocketRN
William Leiner
Chief Operating Officer
will.leiner@pocketrn.com

Daughterhood
Becca Dittrich
becca@daughterhood.org

PocketRN and Daughterhood Announce a National Strategic Partnership to Test Medicare Dementia Care Model Developed by Centers for Medicare & Medicaid Services

Guiding an Improved Dementia Experience (GUIDE) Model, a Centers for Medicare & Medicaid Services Innovation Program, Aims to Increase Care Coordination, Support for Caregivers

WASHINGTON, D.C., MARCH 18, 2025 – Today, PocketRN, a leader in virtual nursing, and Daughterhood, a leading non-profit organization empowering family caregivers with community and resources, announced they will form a National Strategic Partnership to test the Centers for Medicare & Medicaid Services (CMS) alternative payment model designed to support people living with dementia and their caregivers.

Under CMS’ Guiding an Improved Dementia Experience (GUIDE) Model, PocketRN will be one of almost 400 participants building Dementia Care Programs (DCPs) across the country, working to increase care coordination and improve access to services and supports, including respite care, for people living with dementia and their caregivers.

Launched on July 1, 2024, the GUIDE Model will test a new payment approach for key supportive services furnished to people living with dementia, including: comprehensive, person-centered assessments and care plans; care coordination; 24/7 access to an interdisciplinary care team member or help line; and certain respite services to support caregivers. People with dementia and their caregivers will have the assistance and support of a Care Navigator to help them access clinical and non-clinical services such as meals and transportation through community-based organizations.

“We couldn’t be more thrilled to bring our revolutionary nurse-led care model to the millions of dementia patients and families who need it most. With PocketRN, patients and families get unwavering support from a Nurse for Life as they navigate the complexities of managing dementia at NO cost to them. Nurses are hands-down the best clinicians to be the ‘glue’ for patients and their families throughout their dementia journey–they’ve been doing so forever, and it’s high-time their work is valued by our system.”

Jenna Morgenstern-Gaines

CEO, PocketRN

“We are so excited to embark on this partnership that will bring invaluable expertise and resources to the dedicated dementia caregivers in our Daughterhood community. Dementia caregiving is a uniquely complex and deeply emotional journey—one that requires not only knowledge and support but also compassion and resilience. This partnership will further empower caregivers with the tools, guidance, and encouragement they need to navigate this journey with confidence, connectivity, and care.”

Anne Tumlinson

Founder, Daughterhood

PocketRN and Daughterhood’s partnership in delivering the GUIDE Model will help people living with dementia and their caregivers have access to the education, supports, and services they need to feel more empowered and less alone in their journey – including unique “circle” community groups, podcasts, educational videos, and other curated resources. The GUIDE Model also provides respite services for certain people, enabling caregivers to take temporary breaks from their caregiving responsibilities. Respite is being tested under the GUIDE Model to assess its effect on helping caregivers continue to care for their loved ones at home, preventing or delaying the need for facility care.

More information on CMS’ GUIDE Model

# # #

About Daughterhood

Daughterhood is a 501(c)(3) organization that fosters community that empowers individuals to navigate the practical and emotional complexity of caregiving. Its unique blend of “circle” community groups, blogs, podcasts, and curated partner resources gives family caregivers emotional relief along with real, practical, and tangible solutions to navigate the stress, overwhelm, and confusion they often face – and to do so with the support of others on a similar path. For more information, visit https://daughterhood.org/ or engage with Daughterhood on LinkedIn, Facebook, and Instagram.

About PocketRN

PocketRN gives patients, families, and caregivers a Nurse for Life. Its mission is to close the gap between home and healthcare by: enabling nurses to care proactively and continuously at the top of their license, enabling caregivers with peace of mind and the confidence to support others, and enabling patients to access whole-person, trusted, empathetic care when and where they want it. PocketRN is the glue that holds together fragmented experiences in care so that partners, clinicians, patients, and families get back more of what they need: quality time. For more information, visit www.pocketrn.com or engage with PocketRN on LinkedIn, Facebook, and Instagram.

Alliance Statement on Congressional Budget

Advocacy

by Rowan Report | Mar 21, 2025 | Advocacy, CMS, Partner News, Regulatory

FOR IMMEDIATE RELEASE

Contacts: Tom Threlkeld
202-547-7424
Email

Elyssa Katz
571-281-0220
Email

The Alliance Comments on Recent Congressional Budget and Reconciliation Activity

ALEXANDRIA, VA and WASHINGTON, DC, March 5, 2025 – The National Alliance for Care at Home (the Alliance) released the following statement regarding recent legislative developments that may impact the Medicaid program. These include the passage of the House Budget Bill and the reconciliation framework that includes instructions for the House Energy and Commerce Committee to find $880 billion in reductions to programs under its jurisdiction; passage of the Senate Budget framework that does not include such drastic reductions; and comments by Speaker of the House Johnson (R-LA) that any changes to Medicaid will not include caps on federal funding or changes to the state matching formulas.

“The Alliance is reassured by affirmations that the congressional majority will not pursue some of the most drastic proposals previously discussed as options for reducing federal expenditures. Our members will not support any policies that reduce access to essential home and community-based services for eligible individuals. As Congress continues to assess options to reduce federal spending, we encourage leaders to continue to look favorably on high-value services that reduce costs and improve participant satisfaction.

“Care in the home is a proven model that reduces costs and is preferred by patients and families. An independent evaluation of Money Follows the Person, a grant program that transitioned individuals from institutional settings to the community, found that total spending on older adults decreased by 20 percent during the first year and 27 percent during the second year following their move to the community.[1] If Congress wishes to seek opportunities to reduce spending, we recommend they advance care models that provide cost-effective care without limiting access to services.

“We also recognize that there are opportunities to strengthen program integrity and reduce instances of fraud, waste, and abuse in the health care sector. The Alliance supports actions that reduce fraud, waste, and abuse from bad actors without placing unnecessary burdens or unfairly punishing providers and beneficiaries who are acting in good faith. We look forward to working with Congress to advance policies that strengthen federal health care program oversight.

“Medicaid is a complex program and changes to one part of the statute may have unanticipated negative outcomes on other aspects of services, financing, or reimbursements. We encourage Congress to be extremely careful to avoid making changes that could lead to unintended outcomes. We stand ready to provide our expertise to help strengthen Medicaid for all individuals and providers.”

# # #

About the National Alliance for Care at Home

The National Alliance for Care at Home (the Alliance) is a new national organization representing providers of home care, home health, hospice, palliative care, and other health care services mainly delivered in the home. The Alliance brings together two organizations with nearly 90 years of combined experience: NAHC and NHPCO. NAHC and NHPCO have combined operations to better serve members and lead into the future of care offered in the home. Learn more at www.AllianceForCareAtHome.org.   

[1] https://www.medicaid.gov/medicaid/long-term-services-supports/downloads/mfpfieldreport21.pdf

Alliance Member Testifies Before Congress

Advocacy

by Rowan Report | Mar 13, 2025 | Advocacy, Outcomes, Partner News, Regulatory

FOR IMMEDIATE RELEASE

Contacts: Elyssa Katz
571-281-0220

Tom Threlkeld
202-547-7424

communications@allianceforcareathome.org

Alliance Member, Jonathan Fleece, Testifies Before Congress on the Value of Care at Home

Ways & Means Health Subcommittee Hearing on “After the Hospital: Ensuring Access to Quality Post-Acute Care”

(Washington, DC and Alexandria, VA) – The National Alliance for Care at Home (the Alliance) released the following statement at the conclusion of a hearing conducted by the House Ways & Means Subcommittee on Health on After the Hospital: Ensuring Access to Quality Post-Acute Care:

“The Alliance thanks Chairman Vern Buchanan (R-FL), Ranking Member Lloyd Doggett (D-TX), and all members of the Health Subcommittee for convening this important discussion on post-acute care. This hearing provided an opportunity to amplify the voices of home health and hospice providers and reinforce the essential role they play in delivering high-quality, patient-centered care in the setting people prefer—at home.”

Dr. Steve Landers

CEO, The Alliance

Alliance Member Testifies: Thank you, Jonathan Fleece

“We are especially grateful to Jonathan Fleece, CEO of Empath Health, for sharing his expertise and for his service on behalf of patients and families. Empath Health has long been a leader in setting the standard for high-quality, patient-centered care, and we appreciate its commitment to advancing care at home.

“As our nation’s population rapidly ages, it is more critical than ever to get these policies right and ensure that home health and hospice remain accessible and protected from harmful cuts and unnecessary administrative burdens. Not only is care at home beloved by patients and families, but it is also cost-efficient, easing strain on the healthcare system by reducing reliance on institutional care and allowing people to heal where they feel most comfortable.”

Jonathan Fleece The Alliance Testifies Before Congress

Continued Advocacy from The Alliance

“Coming out of this hearing, the Alliance remains committed to working with Congress and the Administration to strengthen home health and hospice, safeguard access to these essential services, and advance policies that support their long-term sustainability. We will continue advocating against payment cuts that threaten access, promoting value-based care models, and ensuring regulatory oversight enhances—rather than hinders—the ability of providers to deliver the best possible care.”

To read the full subcommittee hearing testimony of Jonathan Fleece, CEO of Empath Health, click here.

# # #

About the National Alliance for Care at Home

The National Alliance for Care at Home (the Alliance) is a new national organization representing providers of home care, home health, hospice, palliative care, and other health care services mainly delivered in the home. The Alliance brings together two organizations with nearly 90 years of combined experience: NAHC and NHPCO. NAHC and NHPCO have combined operations to better serve members and lead into the future of care offered in the home. Learn more at www.AllianceForCareAtHome.org.   

ATA Applauds Telehealth Inclusion

Advocacy

by Rowan Report | Mar 13, 2025 | Advocacy, CMS, Partner News, Regulatory, Telehealth

FOR IMMEDIATE RELEASE

Contact: Gina Cella
781-799-3137
gcella@americantelemed.org

ATA ACTION APPLAUDS INCLUSION OF MEDICARE TELEHEALTH FLEXIBILITIES IN DRAFT CONTINUING RESOLUTION, URGES CONGRESS TO REINSTATE PROVISIONS AS SOON AS POSSIBLE

WASHINGTON, D.C., MARCH 8, 2025 – ATA Action, the advocacy arm of the American Telemedicine Association, today praised Congress for including Medicare Telehealth Flexibilities and the Acute Hospital Care at Home Program in the draft Continuing Resolution (CR) released today by appropriators. These critical provisions, which were originally implemented under President Trump’s leadership in his first term, will now remain in place through September 30, 2025, ensuring that millions of Americans continue to have access to high-quality, convenient, and affordable care.

“We appreciate Congress taking action to prevent a lapse in these vital telehealth flexibilities. While we would have preferred a longer extension, this step ensures uninterrupted access to telehealth services for patients and clinicians, as we continue working toward permanent solutions that reflect the needs of modern healthcare.”

Kyle Zebley

Executive Director, ATA Action

“But there remains work to be done. The CR must still be passed by Congress, and its path forward remains uncertain,” Zebley noted. “However, we are encouraged that, this past week, we submitted a detailed letter to House and Senate Appropriations Committee leaders, expressing urgency in extending these essential provisions, and clearly Congress listened and is responding to the needs of patients and the healthcare community, for which we are deeply grateful.”

Eliminated Coverage

However, key provisions – including first-dollar coverage for High Deductible Health Plan-Health Savings Accounts (HDHP-HSA), telehealth as an excepted benefit, an expanded Medicare Diabetes Prevention Program (MDPP) that would include telehealth components, and expanded, in-home cardiopulmonary rehabilitation services – were once again left out of the final CR, as they were at the end of 2024. These essential provisions now remain expired, leaving millions of Americans without the telehealth coverage they need.

“We strongly urge Congress to reinstate these provisions as soon as possible,” Zebley said. “Every day these flexibilities remain lapsed is another day that patients cannot access the care they need, employers struggle to provide affordable coverage, and critical gaps in healthcare widen.

“Telehealth remains a bipartisan issue, and we deeply appreciate the longstanding leadership of President Trump, who put these provisions in place during his first term, as well as our policy champions in Congress,” Zebley added. “We will continue to work in earnest with the administration and lawmakers to solidify telehealth as a lasting pillar of American healthcare.”

# # #

About the ATA

As the only organization completely focused on advancing telehealth, the American Telemedicine Association is committed to ensuring that everyone has access to safe, affordable, and appropriate care when and where they need it, enabling the system to do more good for more people. The ATA represents a broad and inclusive member network of leading healthcare delivery systems, academic institutions, technology solution providers and payers, as well as partner organizations and alliances, working to advance industry adoption of telehealth, promote responsible policy, advocate for government and market normalization, and provide education and resources to help integrate virtual care into emerging value-based delivery models.

About ATA Action

ATA Action recognizes that telehealth and virtual care have the potential to transform the healthcare delivery system by improving patient outcomes, enhancing the safety and effectiveness of care, addressing health disparities, and reducing costs. ATA Action is a registered 501c6 entity and an affiliated trade organization of the American Telemedicine Association (ATA).

© 2025 This press release was submitted to The Rowan Report by ATA Action via prnewswire.com and is reprinted here with permission. For additional information, please see the contact information above.

Peak Rock Acquires Brightstar Care

Partner News

by Rowan Report | Mar 7, 2025 | Partner News

FOR IMMEDIATE RELEASE

Contact: Daniel Unger
KekstCNC
(212) 521-4800
daniel.yunger@kekstcnc.com

PEAK ROCK CAPITAL AFFILIATE COMPLETES ACQUISITION OF BRIGHTSTAR CARE

Firm continues to invest in high-growth healthcare and franchisor businesses

AUSTIN, Texas, March 3, 2025 – An affiliate of Peak Rock Capital (“Peak Rock”), a leading middle-market private equity firm, announced today that it has completed the acquisition of BrightStar Group Holdings, Inc. (“BrightStar Care,” or the “Company”) in partnership with the Company’s founder, Shelly Sun Berkowitz.

BrightStar

Founded in 2002, BrightStar Care is a leading franchisor of home care services with over 400 agencies nationwide. The Company’s franchisees provide both skilled and unskilled home care to clients and custom medical staffing solutions to corporate partners. BrightStar Care stands out for its reputation of excellence and ability to maintain a support system for new and existing franchisees to build long-term success. The Company also holds national accounts with corporations and other partners across distinct patient populations providing healthcare staff anywhere it is needed. BrightStar Care franchisees are committed to providing the highest standard of care through their clinical nurse-led care model. Network-wide, the agencies are Joint Commission accredited, which is the nation’s oldest and largest standards-setting and accrediting body in healthcare.

In Their Own Words

Spencer Moore, Managing Director of Peak Rock, said, “BrightStar Care stands out because of its unique commitment to clinically led, high quality home care services across its franchisee network. We are excited to partner with Shelly and BrightStar Care management and employees to invest in technology, marketing, and growth initiatives to support the Company’s franchisees in serving more patients.”

“I believe our partnership with Peak Rock will help BrightStar Care continue its mission of providing clients with high-quality compassionate care in the home, as well as make investments to facilitate continued growth with existing and new franchisees. I am looking forward to working with the Peak Rock team during the Company’s next stage of growth.”

Shelly Sun Berkowitz

Founder and Executive Chairwoman, BrightStar Care

“We have found a strong partner in Peak Rock Capital, a group aligned with BrightStar Care’s mission and vision for the future,” said BrightStar Care CEO Andy Ray. “With Peak Rock Capital, BrightStar Care will broaden access to high-quality care for more families, making key investments as we continue to lead the industry.”

Anthony DiSimone, Chief Executive Officer of Peak Rock, added, “This transaction demonstrates Peak Rock’s commitment to investing in founder-owned businesses with strong growth potential. It also highlights our continued interest in investing in resilient healthcare businesses and franchisors that will benefit from our expertise in supporting rapid growth.”

Acquisition Team

JP Morgan and Boxwood Partners served as the financial advisors and Latham & Watkins served as legal counsel to BrightStar. Lincoln International served as the financial advisor and McDermott Will & Emery served as legal counsel to Peak Rock.

# # #

About BrightStar Group Holdings, Inc.

Founded in 2002, BrightStar Care is a leading franchisor of home care services with more than 400 franchised locations nationwide that provide skilled and unskilled home care to clients and custom medical staffing solutions to corporate entities. Their franchise agencies across the country employ more than 15,000 caregivers and 5,700 registered nurses who oversee the care and safety of each individual client. Franchisees are committed to providing a higher standard of care through their clinical nurse-led care model. Network-wide, the Joint Commission accredited BrightStar Care agencies. Joint Commission is the nation’s oldest and largest standards-setting and accrediting body in healthcare. BrightStar Care has also consecutively received The Joint Commission Enterprise Champion for Quality award for more than a decade. For further information about BrightStar Care, please visit www.brightstarcare.com.

About Peak Rock Capital

Peak Rock Capital is a leading middle-market private investment firm that makes equity and debt investments in companies in North America and Europe. Their equity investment platform focuses on opportunities where it can support senior management to drive rapid growth and profit improvement, with expertise in corporate carve-outs and partnering with families and founders seeking first-time institutional capital. The credit platform invests across capital structures, with a broad mandate to provide flexible, tailored capital solutions to middle-market and growth-oriented businesses. Peak Rock’s real estate platform makes equity and debt investments in small to mid-sized real estate assets in attractive, growing geographies. For further information about Peak Rock Capital, please visit www.peakrockcapital.com.

ProRx Pharma to Increase Access to Drugs on FDA Shortage List

Partner News

by Rowan Report | Mar 7, 2025 | Partner News

FOR IMMEDIATE RELEASE

ProRx Pharma Expands Production to Address Demand for Drugs on FDA Shortage List

Addition of Industry Veterans to Leadership Team Will Power Growth into Wellness and Longevity Sectors

ProRx Pharma, the wellness and longevity 503B outsourcing facility, has announced the expansion of its operations to help meet the demand for critical medications—now and into the future with a full health, wellness, and longevity product line.

The company specializes in manufacturing products on the FDA’s drug shortage list, such as semaglutide, offering medications to clinical centers, hospitals and pharmaceutical companies. ProRx is currently expanding its operations to a total of 6,888 square feet, doubling its existing 3,400-square-foot pharmaceutical and manufacturing facility. The new facility with more production space will allow ProRx to triple its manufacturing capabilities and enhance operational processes that will further strengthen compliance with compounding lab Standard Operating Procedures (SOPs) and the FDA.

“Compounding pharmacies play a critical role in the healthcare ecosystem in terms of meeting patients’ demands for more accessible and affordable medications,” said Kurt Lunkwitz, Chief Operating Officer at ProRx. “The new leadership team at ProRx not only has a wealth of industry experience, but also a shared vision for the company’s future. The addition of these talented professionals means we will continue to be a ‘disruptor’ and redefine what it means to be a leader in the 503B pharmaceutical sector while staying firmly committed to exceeding the standards that are set by our industry.”

New Leadership

As part of its strategic rebranding and expansion under new leadership, ProRx has welcomed several key additions to its operations teams, reinforcing its position as a leading wellness and longevity 503B outsourcing facility. The expanded team includes a new Vice President of Clinical Operations, who brings over 40 years of compounding experience across both 503A and 503B sectors. ProRx also recently welcomed a new head of its Quality Assurance unit, who previously served in the quality division of one of the top three global pharmaceutical companies, bringing invaluable expertise in compliance and product safety.

New Partnership

Looking Ahead

The new leadership team—with 70-plus years of cumulative experience in the pharmaceutical and healthcare industries—acquired ProRx at the end of 2024 and immediately hired several highly skilled and well-respected professionals in quality control, pharmacy and FDA compliance. These strategic hires, together with an ongoing commitment to quality and compliance, aim to further enhance the company’s operations and act as a driver for future growth, especially in the growing wellness and longevity markets.

“We are working closely with our clients, partners, and patients who depend on us for life-saving medicines. Together, we are addressing the critical drug shortages that affect our healthcare system today while also getting ready for the challenges of the future,” said Lunkwitz.

ProRx is an FDA-registered cGMP facility and is currently licensed to provide compounded medications in 25 states and rapidly expanding coverage. In addition to manufacturing drugs on the FDA shortage list, the company offers pharmaceutical testing, formulation development, clinical supplies, and clinical trial FDA documentation.

# # #

About ProRx Pharma

ProRx Pharma is an FDA-registered cGMP facility focused on providing essential compounded medications to meet the need for medications on the FDA drug shortage list within the wellness and longevity sectors. The company produces customized products and formulations for medical institutions and physician offices, with a specialization in producing high-quality products to ensure patients have access to the medications they need during critical shortages. For more information, visit https://prorxpharma.com/

ONSCREEN

Partner News

by Rowan Report | Feb 27, 2025 | Partner News

FOR IMMEDIATE RELEASE

Contact: Michael Farino
New Era Communications
onscreen@newerapr.com
949-346-1984

ONSCREEN Simplifies Senior Care by Bringing Its “Joy” AI Companion to Android Tablets and iPads

A new era of care – ONSCREEN Joy is an AI companion that reduces social isolation, supports aging in place, and enhances quality of life

Las Vegas, Nevada – January 7, 2025 – ONSCREEN, Inc., a senior care technology innovator, today announced that it has expanded its innovative AI-based senior caregiving platform to include Android tablets and iPads. The new ONSCREEN Joy tablet app, is designed to enhance communication, companionship, and care for older adults. Unveiled at CES 2025, this new offering expands ONSCREEN’s mission to address social isolation and make care more accessible for seniors and their families.

Expanding “Joy” AI to Tablets

Building on the success and learnings of its TV-based Moment senior care platform, the ONSCREEN Joy app eliminates the requirement for a new hardware device, and brings ONSCREEN’s most important senior care features of the platform to Android tablets and iPads. This new app enables families to set up a senior care hub using devices they already own, often older generation devices that collect dust once the upgrade cycle comes around. By lowering the barriers to entry and leveraging existing hardware, ONSCREEN Joy enables more seniors and families to benefit from ONSCREEN’s broader caregiving platform.

Key Features of ONSCREEN Joy

The app includes a wide range of capabilities designed to enhance the lives of seniors and their families:

“Joy” the Personal Companion: Offers engaging conversations, trivia, jokes, and creative activities like painting, bringing entertainment and stimulation to seniors.
AI Wellness Check-Ins: Joy performs wellness check-ins in the form of friendly reminders for essential activities like taking medication, eating meals, drinking water, and engaging in physical activity.
Automatic Video Call Answering: Automatically connects seniors with trusted family members in their “Favorites” list, making communication seamless. Callers using both iOS and Android devices can easily connect with their older loved ones, overcoming the limitations of proprietary video calling systems tied to specific mobile operating systems (ie FaceTime).
Family Zoom Sessions: Allows seniors to join family Zoom calls without requiring any effort, ensuring they stay connected to larger family gatherings.
Simple Text, Photo and Video Messaging: Displays text messages, photos, and videos in an easy-to-read format, making it simple for seniors to engage with shared content.
Live Interactive Events: Provides access to live events and activities, enabling seniors to participate in engaging and interactive experiences from the comfort of their home, with no technical assistance required.
YouTube Content Sharing: Plays videos shared by family members directly on the tablet, offering a personalized entertainment experience.
Photo Gallery & Slideshow: Organizes shared photos into a dedicated gallery, creating a visual archive of cherished memories. Optionally, when the tablet is idle, photos of loved ones will be rotating through, effectively providing a convenient picture frame

Updates to the ONSCREEN Family App

In addition to launching the ONSCREEN Joy senior care tablet app, the company has rebranded its existing app for family members and caregivers as ONSCREEN Family. This app continues to provide an intuitive way for families to stay connected with their older loved ones through features like video calls, photo sharing, and real-time updates.

ONSCREEN Family works seamlessly with ONSCREEN Joy, creating a comprehensive solution that meets the needs of both seniors and their support networks. Additionally, ONSCREEN provides a web application for users that prefer to set up Routines on a larger screen, and gives family caregivers the ability to trends and outcomes resulting from Joy’s check-ins with the senior.

“Launching ONSCREEN Joy at CES 2025 is a significant step toward opening up the ONSCREEN ecosystem, and making the powerful capabilities of ONSCREEN available to more families that need them,” said Costin Tuculescu, CEO of ONSCREEN, Inc. “Our goal from day one has been to simplify technology so that seniors feel supported and engaged. By offering a tablet-based solution, we’re removing barriers and empowering families to use their existing devices to provide meaningful care.”

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About ONSCREEN

ONSCREEN is dedicated to addressing the challenges of social isolation among older adults by removing technical barriers around connection, companionship and care. The company’s flagship product, Moment, has transformed senior care by leveraging the familiarity of the TV. Now, with the launch of ONSCREEN Joy, ONSCREEN continues to expand its impact, empowering families and enhancing the lives of seniors. Learn more at www.onscreeninc.com.

©2025 by The Rowan Report, Peoria, AZ. All rights reserved. This press release was submitted by New Era Communications on behalf of ONSCREEN and is printed with permission. For additional information or to request permission to print, please see contact information above.

Partnership for Quality Home Healthcare to Cease Operation

M&A

by Rowan Report | Jan 23, 2025 | M&A, Partner News

FOR IMMEDIATE RELEASE

Contacts: Elyssa Katz
571-281-0220

Thomas Threlkeld
202-547-7424
communications@allianceforcareathome.org

Partnership for Quality Home Healthcare Combines Efforts with Alliance

WASHINGTON, D.C., JANUARY 17, 2025. The Board of Directors of the Partnership for Quality Home Healthcare (PQHH) plans to cease operations of the organization effective March 1, 2025. Moving forward, the PQHH Board of Directors will combine efforts with the National Alliance for Care at Home (the Alliance).

Advocacy

By establishing a unified and robust industry voice through the Alliance, the PQHH Board of Directors hopes to advance the public policy and regulatory issues affecting the home health community’s shared vision of a healthcare system that fully recognizes the essential role of home health in delivering compassionate and value-driven care.

Partnership for Quality Home Healthcare The Alliance

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“We have the deepest gratitude for all who have served this organization and championed PQHH’s mission, especially our Chief Executive Officer Joanne Cunningham, who has expertly managed and successfully driven PQHH’s agenda and advocacy for nearly 7 years. Joanne’s commitment to this sector and expertise in planning and executing federal advocacy is unmatched in the home health community and will continue to have a positive, lasting impact on our industry and our patients.”

David Baiada

Chairman, Partnership for Quality Home Healthcare

PQHH History

Since its founding in 2010, PQHH has been dedicated to ensuring access to high-quality home healthcare for all Americans. Throughout its history, PQHH has maintained an unwavering focus on this mission, including in this pivotal moment.

“Through the work of the Partnership and the Alliance, the Medicare home health community has forged strong relationships in Congress and with CMS that have well positioned the sector for future success, and which we look forward to building upon in the future. With a unified industry voice, we can continue to educate the policy community on the importance of care at home to American families.”

Dr. Steven Landers, MD, MPH

Chief Executive Officer, National Alliance for Care at Home

The PQHH Board of Directors’ decision to combine efforts with the Alliance follows careful consideration of the current state of home health policy, the post-election political landscape, and significant industry developments.

“By combining efforts with the Alliance, we look forward to strengthening the unity and resources of our sector,” added Baiada.

“The Board of Directors for the National Alliance for Care at Home unanimously supports the decision by PQHH to align efforts and resources with the Alliance to further unify our industry. The core of our vision underlying the merger with NHPCO has always been to create a community where all care-at-home stakeholders can invest the time, energy and resources necessary to produce the results required to secure our places in the continuum of health care in America. We are beyond pleased that PQHH leaders share in this vision. It is not trite to assert that we will be stronger together.”

Ken Albert

Board Chair, The Alliance

# # #

About the National Alliance for Care at Home

The National Alliance for Care at Home (the Alliance) is a new national organization representing providers of home care, home health, hospice, palliative care, and other health care services mainly delivered in the home. The Alliance brings together two organizations with nearly 90 years of combined experience: NAHC and NHPCO. NAHC and NHPCO are in the process of combining operations to better serve members and lead into the future of care offered in the home. Learn more at www.AllianceForCareAtHome.org.

Chief Government Affairs Officer Announced

Partner News

by Rowan Report | Jan 23, 2025 | Partner News

FOR IMMEDIATE RELEASE

Contacts: Elyssa Katz
571-281-0220

Thomas Threlkeld
202-547-7424
communications@allianceforcareathome.org

The National Alliance for Care at Home Welcomes Scott Levy as Chief Government Affairs Officer 

WASHINGTON, D.C., JAN 21, 2025. The National Alliance for Care at Home (the Alliance) is excited to announce Scott Levy as its inaugural Chief Government Affairs Officer starting on January 27. With over 20 years of distinguished experience in government relations, public policy, advocacy, and law, Scott is poised to lead the Alliance’s efforts to drive impactful legislative and regulatory changes that expand access to quality care at home for America’s growing population of elderly and seriously ill.

“Scott Levy is an extraordinary addition to our leadership team. He brings a deep understanding of healthcare policy, politics, and a great sensitivity to the intersection of public policy and healthcare operations and how policy impacts patients and families. His track record of success, combined with his dedication to improving care at home, makes him an invaluable addition to our team.” 

Dr. Steve Landers

CEO, The Alliance

Background and Experience

Scott’s career is marked by notable achievements and experiences in both the public and private sectors. He most recently served as Chief Government Affairs Officer at Amedisys, one of the nation’s largest at-home healthcare providers, where he led initiatives that secured critical legislative and regulatory reforms, including payment model adjustments and the expansion of value-based care. His public service includes roles with all branches of government at both the state and federal level, where he gained invaluable experience in high-level government operations and policymaking.

Scott Levy Chief Government Affairs Officer

His skill set as a lawyer, where he has advocated for clients in regulatory settings and in the courtroom, combined with his political experience and decade of service to one of the largest providers in our industry make Scott uniquely qualified for this role at this time.

Education

A graduate of Louisiana State University, Scott earned both a Bachelor of Arts in Political Science and a Bachelor of Arts in Mass Communication before completing his Juris Doctor at the LSU Paul M. Hebert Law Center. His legal and policy expertise, as well as his strategic leadership, has made him a trusted advisor to CEOs, boards, and industry leaders across the healthcare landscape. 

Chief Government Affairs Officer Role

At the Alliance, Scott will lead a talented team of advocacy professionals and work closely with policymakers, industry stakeholders, and grassroots networks to address challenges such as provider reimbursement, regulatory hurdles, improving quality and program integrity, and advancing innovative care models. His leadership will strengthen the Alliance’s ability to represent and empower its members while ensuring better access to home-based care for patients and their loved ones nationwide. 

In His Own Words

“I am honored and humbled to join the inaugural executive leadership of the Alliance.  This opportunity allows me to leverage and maximize my nearly ten years of experience in advocating for home health and hospice on the state and national level. I am eager to get started in strategically positioning the industry and aggressively pursuing public policy that ensures all Americans can access quality care in the home. I look forward to working with and leading a unified care at home community as we make our positions known and voices heard in Washington.” 

Scott Levy

Chief Government Affairs Officer, The National Alliance for Care at Home

We are honored to welcome Scott Levy to the Alliance and look forward to the transformative impact of his leadership! 

# # #

About the National Alliance for Care at Home

The National Alliance for Care at Home (the Alliance) is a new national organization representing providers of home care, home health, hospice, palliative care, and other health care services mainly delivered in the home. The Alliance brings together two organizations with nearly 90 years of combined experience: NAHC and NHPCO. NAHC and NHPCO have combined operations to better serve members and lead into the future of care offered in the home. Learn more at www.AllianceForCareAtHome.org.  