HIPAA Violations

Clinical

by Elizabeth E. Hogue, Esq.

Mom Needs More Fiber?

Imagine that a celebrity receives care where you work and curiosity gets the better of you, or someone you know is admitted and you would love to know the details. It’s oh so very tempting! So, you access records of care provided to patients that you have no legitimate need to view. The HIPAA police are on it! Because let’s not forget that the HIPAA Privacy Rule is a criminal statute.

An emergency room physician, for example, pled guilty to illegally obtaining the personal health information of multiple individuals. He was convicted of one count of wrongfully obtaining individually identifiable health information under false pretenses. The physician received a resident physician license and participated in an emergency medicine residency program at a university hospital. He worked in the emergency room of two hospitals in the university system.

The doctor used his access as a resident physician to the hospitals’ electronic health record to access the records of two patients without their knowledge or consent. He was never the patients’ physician. The patients were not receiving care in the emergency rooms where the doctor worked at the time he accessed the records.

HIPAA Violations Oops

The doctor also admitted that he sent a photograph to someone else of one of the patients wearing a hospital gown in which the patient’s rectum was hanging out of the patient’s body. And now for the “best” part: the doctor also admitted that he falsely wrote in a letter that he sent the picture of the patient with a prolapsed rectum to his mother to remind her of the importance of fiber intake! 

Do you remember the comedian, Flip Wilson, who repeatedly claimed that the devil made him do it? When it comes to accessing patients’ medical records in violation of HIPAA, you must “put the devil behind you!” Protecting patients’ private health information is serious business – serious criminal business. Be vigilant! 

By the same token, providers must also always remember that the HIPAA Privacy Rule isn’t just about protecting health information; it’s also about giving appropriate access to it. In the zeal to protect information, it anecdotally seems that practitioners have lost sight of the fact that access to information is at least as important as protection of information. In fact, the Office for Civil Rights, the federal enforcer of HIPAA violations, has focused on denial of access in enforcement actions for the past several years. 

Remember that, however tempting the information you would like to have may be, temptation pales in comparison to jail time!

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Elizabeth E. Hogue, Esq.
Elizabeth E. Hogue, Esq.

Elizabeth Hogue is an attorney in private practice with extensive experience in health care. She represents clients across the U.S., including professional associations, managed care providers, hospitals, long-term care facilities, home health agencies, durable medical equipment companies, and hospices.

©2024 Elizabeth E. Hogue, Esq. All rights reserved.

No portion of this material may be reproduced in any form without the advance written permission of the author.

When Social Media Goes Too Far

Admin

by Kristin Rowan, Editor

Access to Information: Pro & Con

The advent of social media has allowed millions upon millions of users worldwide to connect with distant friends and family, meet new people, and share information among followers. From Six Degrees in 1997 to BlueSky in 2023, social media has evolved over time. Some say social media has brought us closer together and created more opportunities for small business marketing and branding. Others argue it has replaced human interaction and created overuse of mobile devices, addictions to “likes”, and a host of fake news and propaganda. Whatever your particular outlook on social media, it’s probably here to stay.

Social Media

Having a profile on a social media platform (or several as most people have), allows friends, family, and colleagues to connect quickly and easily. This easy access to user information can be great for social networking and branding. Recently, however, the social media platforms have started gathering the information from your profile to enhance the paid marketing campaigns you see in “Sponsored” posts. If you’ve never noticed it before, pay attention to how often a sponsored post appears on your social media feed that happens to match a recent browser search, email, or, scarily enough, conversation, you are part of.

Social Media Access to Outside Information

Cookies

We’ve all seen the warning pop-ups on websites that read “This site uses cookies.” Cookies store your browser information and history, page visits, keyword searches, and other information. This information is accessible to other websites. This is why Amazon sends you an email for sale items you recently searched for, even if you didn’t search on Amazon. Most of us know we have the option to allow only necessary cookies and to opt out of everything else. However, most people rarely take this extra step. Rather than selecting from a list of allowable cookies, the default action is to “allow all.” We are just one click away from continuing our browsing, reading, or shopping.

PHI Information Accessed by Social Media

We accept that when we allow cookies, our information will be shared. However, when you share personal information with your doctor, you assume that information is not subject to the cookie preferences, even if the information is uploaded digitally. The federal Health Insurance Portability and Accountability Act (HIPAA), in fact, requires that this information not be shared. Ron Prosky that the Palm Beach Health Network, the largest health care network in Palm Beach County, Florida, did just that. Palm Beach Health Network allegedly used Meta’s pixel code in their website, allowing Facebook to target patients with personalized ads based on their medical condition and other sensitive information.

Similar lawsuits alleged the same action against Atrium Health in North Carolina and against Kaiser Permanente, both in April of 2024. Kaiser Permanente claimed an “accidental breach” after knowingly using website trackers from Microsoft, Meta, and Google. Kaiser alleged they were unaware that the website trackers would send private information. Website trackers gather information that includes the user’s name and IP address. This information does not necessarily violate HIPAA laws. However, because the “cookies” attach to the IP address, they follow the user around the web. This makes it fairly easy for the data to infer a diagnosis or illness and use that to market to patients.

A Word of Caution for Agencies Using Tracking Data

If your website is set up to track users through partner codes from Google Analytics, Facebook Pixel, or any other tech provider, you may be inadvertently sharing protected patient data with any of these companies.

If you are tracking landing page and link clicks through Google Analytics, you may be sharing sensitive data. Here is an easy to follow article to prevent sharing Personally Identifiable Information (PII).

Social Media No Data<br />

A Word of Caution for all Social Media and Internet Users

Social Media No Cookies<br />

The digital world is one in which we all live. Whether you are engaging with social media content, shopping in an app, or browsing online, protect your personal information. 

Opt out of cookies whenever possible. If it’s not possible, limit access to only necessary cookies and don’t allow your information to be sold. Only use websites that are secure. Delete your browser history or use incognito mode as often as possible.

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Kristin Rowan, Editor
Kristin Rowan, Editor

Kristin Rowan has been working at Healthcare at Home: The Rowan Report since 2008. She has a master’s degree in business administration and marketing and runs Girard Marketing Group, a multi-faceted boutique marketing firm specializing in event planning, sales, and marketing strategy. She has recently taken on the role of Editor of The Rowan Report and will add her voice to current Home Care topics as well as marketing tips for home care agencies. Connect with Kristin directly kristin@girardmarketinggroup.com or www.girardmarketinggroup.com

©2024 by The Rowan Report, Peoria, AZ. All rights reserved. This article originally appeared in Healthcare at Home: The Rowan Report. One copy may be printed for personal use: further reproduction by permission only. editor@therowanreport.com

UnitedHealth Grilled by Congress, Fired by Walmart

Admin

by Tim Rowan, Editor Emeritus

You know the routine. Everyone does. You log into your bank, airline account, or health insurance web portal, enter the correct password, and are directed to look on your smartphone UnitedHealth Grilled MFAfor a code to enter to fully authorize your login. The name for this is Multi-Factor Authentication, or MFA. Lack of MFA procedures leaves your company at risk, which UnitedHealth discovered when it was grilled by Congress about the cyberattack on Change Healthcare.

United Health Grilled by Congress

In his testimony to the House Energy and Commerce Committee Wednesday, UnitedHealth Group CEO Andrew Witty blamed the absence of MFA as the weak link that allowed a ransomware attack to cripple subsidiary Change Healthcare in February. The breach had ripple effects throughout healthcare, given Change’s role as fiscal intermediary for thousands of providers. Healthcare systems on every level were unable to file claims and receive payments.

Asked by the committee why Change Healthcare, which United acquired in late 2022, did not have MFA in place, Witty testified, “Change Healthcare was a relatively older company with older technologies, which we had been working to upgrade since the acquisition. But for some reason, which we continue to investigate, this particular server did not have MFA on it.”

CBS News reported that Change Healthcare processes 15 billion transactions a year. “The scale of the attack,” their report stated, “meant that even patients who weren’t customers of UnitedHealth were potentially affected. Personal information that could cover a ‘substantial portion of people in America’ may have been taken in the attack.” The breach has already cost UnitedHealth Group nearly $900 million, plus the $22 million ransom Witty decided to pay to the hackers.

The Russia-based ransomware gang, ALPHV, or “BlackCat,” claimed responsibility for the attack, bragging that it stole more than six terabytes of data, including “sensitive” medical records. The attack triggered a disruption of payment and claims processing around the country.

We followed up our initial report on the attack with CMS guidance on March 20, 2024 and an update on April 11, 2024, with reports that Change Healthcare was being blackmailed again by another ransomware gang, RansomHub, who claimed to have 4TB of data from Change Healthcare and demanded another ransom payment.

Walmart & Optum, UnitedHealth Trouble Spots?

UnitedHealth Group is also in headline news this week for two other reasons. The company’s Optum division, which owns home care giant CenterWell,UnitedHealth Grilled Optumformerly Kindred at Home, and which is awaiting government approval for its bid to acquire Amedisys, has quietly been executing a reduction in force. Reports are that the bulk of the layoffs are hitting “Optum Virtual Care,” the name given to naviHealth following its $1 billion acquisition in 2020. Following a surge in demand during the pandemic, the company is apparently abandoning telehealth services.

A planned 10-year collaboration between UnitedHealth and Walmart to provide virtual healthcare services ended Tuesday after only one year. On April 30, the retail giant announced that it will close its 51 health centers across five states due to the “challenging reimbursement environment” and rising operating costs, which have resulted in a lack of profitability. Like Optum Virtual Care, the centers were providing virtual services via telehealth.

A sign of the post-pandemic times? Perhaps. We will keep watching.

 

Tim Rowan, Editor EmeritusTim Rowan is a 30-year home care technology consultant who co-founded and served as Editor and principal writer of this publication for 25 years. He continues to occasionally contribute news and analysis articles under The Rowan Report’s new ownership. He also continues to work part-time as a Home Care recruiting and retention consultant. More information: RowanResources.com
Tim@RowanResources.com

  ©2024 by The Rowan Report, Peoria, AZ. All rights reserved. This article originally appeared in Healthcare at Home: The Rowan Report.homecaretechreport.com One copy may be printed for personal use: further reproduction by permission only. editor@homecaretechreport.com