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Medicare Advantage Predatory Marketing

CMS

by Kristin Rowan | Aug 16, 2024 | CMS, Editorial, Marketing, Medicare Advantage, Regulatory

by Kristin Rowan, Editor Leading Associations Attempt to Curb Medicare Advantage Marketing Practices that Prey on the Unsuspecting For some time now, we’ve been reporting on the marketing practices that Medicare Advantage uses to lure new members. And,...

When Social Media Goes Too Far

Admin

by Kristin Rowan | Jun 13, 2024 | Admin, Editorial, Marketing, Privacy and Security

by Kristin Rowan, Editor Access to Information: Pro & Con The advent of social media has allowed millions upon millions of users worldwide to connect with distant friends and family, meet new people, and share information among followers. From Six Degrees in 1997...

Navigating the Home Care Revolution

Admin

by Kristin Rowan | May 10, 2024 | Admin, Caring for the Caregiver, Clinical, Marketing, Recruitment & Retention, Regulatory

by Kristin Rowan, Editor I was honored to have been a guest on Health Futures – Taking Stock in You Radio Show on Money Radio 1510 AM discussing navigating the home care revolution. Health Futures is hosted by HomeCare expert Bob Roth, owner of Cypress HomeCare...

Get Closer to Bonus Pay with the Net Promoter Score

Admin

by Kristin Rowan | Feb 7, 2024 | Admin, Marketing, Regulatory

by Kristin Rowan, Editor Medicare Advantage has multiple measures of success for payment bumps and bonuses. Rehospitalization rates has long been the most important measure of how well a care at home agency is performing, but there are additional measures that can...

Home Care No Different From Hotels and Cellular, Customer Service Creates or Destroys Loyalty

Clinical

by Tim Rowan | Jan 31, 2024 | Clinical, Marketing

by Tim Rowan, Editor Emeritus Counter-intuitive but true. Over-the-top customer service, intended to delight rather than merely satisfy, creates no more customer loyalty than very good customer service. Speaking to a crowded room at last week’s Home Care 100,...

What Home Health Agencies and Home Care Leaders Can Learn About Brands and Branding From the ‘Mayo Magic’

Admin

by Rowan Report | Dec 6, 2023 | Admin, Marketing

By Mary E. Maloney What can you learn about brands and branding from an iconic company like the Mayo Clinic? We daresay a lot In this blog, we are going to first explore the “Mayo magic”—some key ideas about why Mayo Clinic has been named, again in 2023 as...

No Nurse Shortage Here

Admin

by Tim Rowan | Aug 16, 2023 | Admin, Caring for the Caregiver, Clinical, Marketing, Recruitment & Retention

by Tim Rowan, Editor When Joseph Furtado, RN, COS-C, moved from one Phoenix-area Home Health agency to another earlier this year, he faced a seemingly insurmountable problem. The new place had dropped to a 600 census during the pandemic and got stuck there. Marketers...
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