by Rowan Report | Feb 20, 2025 | Admin, Clinical, CMS, Regulatory
by Hannah Vale, CMO HealthRev Partners
Care at Home Industry Faces Perfect Storm
Industry Challenges in 2025
The care at home industry is grappling with an unprecedented crisis as staffing shortages, technological hurdles, and complex reimbursement models converge to create significant operational challenges. Industry experts warn that without immediate intervention, patient care could be severely impacted.
Staffing Crisis Reaches Critical Levels
The staffing shortage in home health care has intensified dramatically since the COVID-19 pandemic. Carole Carlson, Registered Nurse (RN), Administrator at Avant Home Care, is a veteran with 36 years of experience in the field. She reports unprecedented difficulty in recruiting registered nurses.
“We’re seeing a mass exodus of healthcare workers who have found remote work alternatives. This exodus has also led to a significant caregiver shortage, causing a decline in non-skilled care services.”
Administrator, Avant Home Care
“The other issue is the RN shortage. This is our first time ever experiencing an RN shortage. We are not even getting applicants, whereas in the past we have always had nurses apply and were able to hire within a relatively short period of time,” Carlson added.
Michael Greenlee, Founder and CEO of HealthRev Partners, notes that the shortage is systemic, with insufficient new workers entering the field to meet growing demand. The situation is particularly dire in rural areas, where agencies face additional challenges in attracting and retaining staff.
Connectivity Issues on Top of Documentation Burden
The documentation requirements for home health care are proving to be a major source of burnout among nurses. Pointedly, in rural areas, the problem is exacerbated by poor connectivity:
- Many patients still rely solely on landlines
- Large areas lack cell coverage
- Limited or no WiFi access is common
These issues often force nurses to complete documentation after hours, significantly impacting their work-life balance. Greenlee suggests that emerging satellite connectivity solutions could potentially address these issues in the future.
Electronic Medical Record (EMR) systems, while essential, present their own set of challenges. Agencies find that basic systems require multiple costly add-ons for full functionality.
Carlson identifies several gaps in current EMR systems:
- Lack of built-in HIPAA-compliant dictation capabilities
- Limited care plan template libraries requiring extensive manual input
- Need for multiple add-ons to achieve full functionality
These limitations are forcing agencies to invest in additional software solutions, further straining already tight budgets.
Medicare Advantage Complicates Operations
The growing prevalence of Medicare Advantage plans is adding another layer of complexity to home health care operations. In one agency’s case, Medicare Advantage patients now represent 30% of their 160-patient census, equal to traditional Medicare patients. Each Medicare Advantage plan comes with different requirements, creating a significant administrative burden for agencies.
“Keeping up with the varying billing requirements across plans is a constant challenge for our small staff,” Carlson notes. “The need to maintain efficient workflows with clearinghouse and software updates for different payers is putting additional strain on already stretched resources”
As the care at home industry navigates these multifaceted challenges, experts stress the urgent need for comprehensive solutions to ensure the continued delivery of quality care to an aging population increasingly preferring to receive treatment at home.
Hannah Vale, M.Ed. is a dynamic leader bringing a wealth of experience and marketing innovation to her role at HealthRev Partners. Hannah is dedicated to helping post acute agencies streamline processes, optimize reimbursement, and embrace tech-driven solutions. She is recognized as an advocate for empowering agencies with the tools and knowledge they need to drive successful growth. A lifelong learner and former educator turned entrepreneur with a proven track record in launching and scaling businesses, passionate about creating impactful strategies that unite purpose and business. Hannah is also the co-host of the Home Health Revealed podcast, where she discusses industry insights and shares stories from experts in all things pertaining to home health, hospice, and palliative care. Hannah holds a Bachelors Degree in Education from Cleveland State University and a Masters in Educational Leadership from Evangel University.
©2024 by The Rowan Report, Peoria, AZ. All rights reserved. This article originally appeared in Healthcare at Home: The Rowan Report. One copy may be printed for personal use: further reproduction by permission only. editor@therowanreport.com
by Rowan Report | Dec 12, 2024 | M&A, Partner News
Creach Family Holdings Announces Acquisition of HealthRev Partners
Creach Family Holdings enhances its healthcare offerings by acquiring HealthRev Partners, strengthening its position in the home health and hospice sectors.
JENSEN BEACH, FL, UNITED STATES, December 4, 2024. Creach Family Holdings, a privately held investment firm focused on healthcare technology and tech-enabled services, is excited to announce the acquisition of HealthRev Partners, a leading provider of revenue cycle management (RCM) services for the home health and hospice market. This acquisition complements Creach Family Holdings’ portfolio, which includes Careficient, a top electronic medical record (EMR) provider for home health and hospice agencies.
By combining HealthRev Partners’ RCM expertise with Careficient’s innovative EMR platform, Creach Family Holdings aims to offer an integrated suite of solutions that streamline operations, improve revenue cycles, and enhance patient care for home health and hospice providers.
Creating a Seamless Solution for Home Health and Hospice Providers
HealthRev Partners is recognized for its technology-driven solutions that help home health and hospice organizations manage billing, coding, and revenue cycle processes efficiently. This acquisition strengthens Creach Family Holdings’ ability to offer a comprehensive solution to the home health and hospice market, addressing challenges such as regulatory compliance and operational efficiency.
The acquisition of HealthRev Partners is a strategic move that expands our ability to serve the home health and hospice sectors, combining their RCM expertise with Careficient’s EMR solution.
CEO, Careficient
Creating a Seamless Solution for Home Health and Hospice Providers
HealthRev Partners is recognized for its technology-driven solutions that help home health and hospice organizations manage billing, coding, and revenue cycle processes efficiently. This acquisition strengthens Creach Family Holdings’ ability to offer a comprehensive solution to the home health and hospice market, addressing challenges such as regulatory compliance and operational efficiency.
Gene Creach, CEO of Careficient and Senior Manager at Creach Family Holdings, commented, “The acquisition of HealthRev Partners significantly expands our ability to serve the home health and hospice sectors. By combining their revenue cycle management expertise with Careficient’s comprehensive EMR solution, we provide a seamless platform that reduces administrative burdens, improves cash flow, and allows providers to focus on delivering high-quality patient care. This acquisition reflects our commitment to advancing healthcare technology and improving patient outcomes.”
Strengthening Capabilities in the Home Health and Hospice Market
HealthRev Partners’ RCM services are tailored to the needs of the home health and hospice sectors, where managing reimbursements and ensuring compliance are critical. Through this acquisition, HealthRev Partners will benefit from Creach Family Holdings’ operational expertise. The partnership with Careficient allows both organizations to offer the most integrated solution suite for the home health and hospice markets.
Mike Greenlee, CEO of HealthRev Partners, said, “We are thrilled to join Creach Family Holdings. For years, HealthRev Partners has been focused on helping home health and hospice providers optimize their revenue cycles. Now, through this partnership, we can expand our service offerings and technology solutions to create more opportunities for improved client outcomes.”
Expanding Creach Family Holdings’ Healthcare Vision
The acquisition strengthens Creach Family Holdings’ position as a leader in healthcare services and technology, particularly in the home health and hospice markets. By combining the strengths of HealthRev Partners and Careficient, Creach Family Holdings provides healthcare organizations with a data-driven solution that reduces costs, accelerates reimbursements, and improves care delivery.
Bill Creach, Senior Manager for Creach Family Holdings, added, “This acquisition is a critical step in our strategy to become a dominant force in healthcare technology. By combining HealthRev’s RCM expertise with Careficient’s EMR platform, we’re offering healthcare providers the tools they need to succeed in an increasingly complex industry.”
About Creach Family Holdings
Creach Family Holdings is a privately held investment firm focused on acquiring and growing innovative healthcare companies. The firm is dedicated to transforming the healthcare industry by investing in companies that create long-term value and drive positive change.
HealthRev Partners provides technology-enabled RCM solutions for the home health and hospice sectors. Their solutions help organizations optimize billing and revenue cycle processes while ensuring regulatory compliance.
Careficient is a next-generation provider of AI-enabled EMR solutions for home health and hospice agencies. Its platform integrates clinical documentation, scheduling, billing, and patient management into a seamless system designed to enhance care delivery and efficiency.
by Rowan Report | Oct 18, 2024 | Admin, Vendor Watch
HealthRev Partners and Trella Health Announce Partnership to Empower Home Health and Hospice Agencies
Driving financial health and strategic growth with complementary solutions in revenue cycle management and market intelligence.
OZARK, Mo. and ATLANTA, Oct. 17, 2024 /PRNewswire/ — HealthRev Partners, the leading revenue cycle management partner specializing in innovative, tech-driven solutions for home health and hospice agencies, and Trella Health, the leading provider of market intelligence and Customer Relationship Management (CRM) solutions for the post-acute care industry, have announced a new partnership.
HealthRev Partners and Trella Health will collaborate to help agencies reach their full potential by cultivating stronger relationships with referral sources and optimizing their revenue cycle through complementary solutions.
This collaboration brings together HealthRev Partners’ financial expertise and revenue cycle management solutions — helping agencies maximize reimbursements, streamline operations, and drive predictable revenue — with Trella Health’s integrated market intelligence and CRM solutions, which enable agencies to enhance growth strategies, improve referral relationships, and gain valuable insights into their market and competitive landscape.
“Our collaboration with Trella Health represents a significant leap forward for home health and hospice agencies. By combining our financial expertise and revenue cycle management solutions with access to Trella’s market insights and CRM platform, we are providing agencies with a powerful toolkit to optimize their financial performance, drive growth, and ultimately deliver better patient care,” said Michael J. Greenlee, founder and CEO of HealthRev Partners.
Jess Chew, GM, PAC Provider Growth at Trella Health, added, “The partnership underscores both companies’ commitment to supporting providers by delivering industry expertise and advanced technology to address the unique challenges facing home health and hospice agencies today. By combining our strengths, we can equip agencies to achieve better financial health and improve their competitive positioning.”
By leveraging their combined expertise, this partnership will help home health and hospice agencies uncover financial opportunities and optimize efficiencies — from referral growth to revenue management.
HealthRev Partners is a leading provider of revenue cycle management solutions for home health and hospice agencies, dedicated to improving financial performance and operational efficiency in the post-acute care sector.
Trella Health’s unmatched market intelligence and purpose-built CRM allow post-acute providers, HME, and Infusion organizations to drive more effective performance and growth. Trella’s solutions allow post-acute, HME, and Infusion organizations to identify the highest-potential referral targets, evaluate new market opportunities, and monitor performance metrics. Paired with CRM and EHR integrations, business development teams can better manage referral relationships to advance their organizations with certainty by improving their sales and marketing strategy.
This press release was originally printed by Trella Health and is reprinted with permission. For more information or to reprint this content, please contact one of the media contacts listed above.
by Kristin Rowan | May 2, 2024 | Product Review
by Kristin Rowan, Editor
Revenue Cycle Management (RCM) addresses several pain points for care at home agencies: coding errors, timely reimbursement payments, and employee workload. Available as both full-service and SaaS products, RCM automation offers higher reimbursement rates, lower overhead costs, and overall better efficiency for your agency. Not having a RCM tool leaves your agency at higher risk for nonpayment, audits, and lengthy revenue cycles that impede your ability to manage your agency’s revenue.
Last week, I had the opportunity to talk with Michael Greenlee, Founder and CEO of HealthRev Partners. Hannah Vale, Chief Strategy Officer, joined him on the call. They told me about the HealthRev Partners’ launch of their new RCM tool, Velocity.
About HealthRev Partners
HealthRev Partners offers OASIS & POC Review and Coding assistance to home health, hospice, and palliative care agencies. The partnership program starts with an initial telephone conference, followed by a live review of documentation with an OASIS expert with recommendations for accuracy and compliance. Additionally, they have a precepting partnership program to enhance clinician performance and documentation practices. The RN guided program offers OASIS documentation review and correction sessions to ensure accurate and compliant documentation. Their solutions aim to maximize reimbursements with faster turnaround and higher accuracy.
HealthRev Partners Launches Velocity
On April 1, 2024, HealthRev Partners announced the launch of a new SaaS solution for Revenue Cycle Management, Velocity. HealthRev Partners designed Velocity to transform RCM for multi-site agencies. In addition to RCM, the tool offers operational insights for optimization and growth. Velocity focuses on real-time analytics and operational efficiency by centralizing data between locations. If you have an in-house RCM team, Velocity can be a stand-alone SaaS. However, if you need it, it can also be a full-service solution with outsourced coding and RCM experts on the Velocity team.
About Velocity
According to Michael Greenlee, many agencies lack tracking of their aging accounts receivable and the status of their claims. Without these, agencies can be leaving hundreds of thousands of dollars stuck in the revenue cycle without ever getting reimbursement from the claim. Velocity works with any existing EMR to pull data from coding and billing information. The built-in quality assurance (QA) solution is automated and customizable for charting and documentation. HealthRev Partners launched Velocity to help agencies overcome some of the pain points agencies have with RCM, billing, and coding.
Features
- Productivity and Accountability Reporting: Whether using Velocity as an outsourced solution or SaaS, instantly see time-stamped productivity reports, accuracy reports, and clinician QA scoring
- Ai powered tracking: All claims in the 61-90 day and over 90 day segments are brought into the system for tracking with a follow-up reminder for each claim, payment information, and reasons for nonpayment.
- Claims forecasting: Velocity shows the current financial status of the agency, and with enough data in the system, can provide revenue forecasts simply by entering a future date into the reporting system.
- Pre-built database: All charting codes are built into the system and are searchable by keyword or phrase to reduce coding errors and increase reimbursement rates
- Platform agnostic: For many agencies, switching to a different EMR system costs more than the sticker price on the solution. With Velocity, there is no loss of data because it holds previous EMR data when you switch.
- Advanced Funding: Partners with Velocity have access to their AR funds before claims are processed, with an immediate credit line of up to $100,000, or 80% of the agencies AR.
Differentiation
Whether you need a software solution for your in-house RCM team or are looking to outsource your billing and coding to a partner, choosing the right RCM team is essential for your success. With so many RCM companies available in the market, it can be difficult to choose the right one. To choose the right RCM partner, there are a few factors to consider:
How does the solution or company match with the mission and vision I have for my agency?
HealthRev Partners has an “aspiration to develop innovative solutions that create boundless opportunities for our clients to advance their mission.”
Does the solution have the right tools for my success?
The analytics tools in Velocity can by customized to each agency’s KPIs. Velocity offers a fully supported software solution, a SaaS solution, and everything in-between to provide each agency with the level of support they need to succeed. Clinician productivity reports calculate clinician reimbursement by month. This shows which of your clinicians needs additional training and which should be recognized for their achievements, which can help to decrease your turnover rates. Velocity will custom build additional dashboards and measurements, included in the cost of the software.
Is the software solution safe for my agency and my clients?
Velocity is a HIPAA secure platform and is undergoing SOC-2 certification to protect your organization and the privacy of your patients.
Does the software partner have my best interests in mind?
Have you ever talked to someone who is so passionate about what they do that their energy is contagious? That was my experience in talking with Michael Greenlee, CEO and Founder of HealthRev Partners. Our one-hour scheduled software review meeting turned into a two hour conversation about what Velocity is designed to achieve. We also talked about how much potential it has to help home health, hospice, and palliative care agencies to survive.
Greenlee’s goal for Velocity is to have 0 claims go past 90 days for any agency they work with. They train each of their team members to meet the needs of an individual customer before they touch the account. HealthRev Partners offers “white glove service” to make good agencies great and to help partners dominate their marketplace. Michael partners with agencies he believes in as much as he believes in his own company. “We’re passionate about securing success for home health, hospice, and palliative care agencies across the nation.”
Future Considerations
Michael, Hannah, and I talked at length about what might be possible with Velocity. (So much so that Hannah asked if I was available to attend their next planning meeting.) AI capabilities are evolving and maturing at a rapid rate. Generative AI will become the standard for software solutions in care at home in short order. Michael’s passion for elevating the efficiency and prosperity of his home health, hospice, and palliative care agency partners will undoubtedly lead to even more innovation. Hannah Vale offered, “Our goal is to further enhance the sophistication of the AI. We consistently heed client feedback to creatively address their evolving requirements.”
To book a demo with HealthRev Partners, click here.
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Kristin Rowan has been working at Healthcare at Home: The Rowan Report since 2008. She has a master’s degree in business administration and marketing and runs Girard Marketing Group, a multi-faceted boutique marketing firm specializing in event planning, sales, and marketing strategy. Additionally, she has recently taken on the role of Editor of The Rowan Report and will add her voice to current Home Care topics as well as marketing tips for home care agencies. Connect with Kristin directly kristin@girardmarketinggroup.com or www.girardmarketinggroup.com
©2024 by The Rowan Report, Peoria, AZ. All rights reserved. This article originally appeared in Healthcare at Home: The Rowan Report. One copy may be printed for personal use: further reproduction by permission only. editor@therowanreport.com
by Rowan Report | Apr 4, 2024 | Partner News
For Immediate Release
Contact Information:
HealthRev Partners
866-780-3554
connect@healthrevpartners.com
HealthRev Partners Launches Velocity as a SAAS, Transforming Revenue Cycle Management for the Home Health and Hospice Industry
Meta: Discover how HealthRev Partners’ innovative SAAS solution, Velocity, is transforming revenue cycle management in the healthcare industry. Gain insights into its key advantages, AI capabilities, and data exchange interface engine feature set. Learn how Velocity empowers agencies with transparency, efficiency, scalability, and security to enhance profitability and operational excellence. Contact HealthRev Partners for a demo and revolutionize your revenue cycle management today.
Ozark, MO – April 1st, 2024 – HealthRev Partners, a leading innovator in healthcare technology, has announced the launch of Velocity as a Software as a Service (SAAS), revolutionizing revenue cycle management in the home health, hospice, and palliative care industries. This game-changing solution is designed to transform revenue cycle management (RCM) for multi-site agencies. In an era where the aging population in America increasingly desires to age in place, mergers and acquisitions in the home health space are driving the necessity for centralized data and operational processes. The trend of overseas hiring to reduce costs has created gaps in insights, emphasizing the critical need for real-time data to impact care promptly.
Michael Greenlee, Founder and CEO of HealthRev Partners, expressed his enthusiasm about the launch, stating, “Velocity as a SAAS represents a significant leap forward in revenue cycle management technology. By offering agencies unprecedented insights into their operations and empowering them with tools for optimization and growth, HealthRev Partners is setting a new standard in RCM solutions.”
Empowering Multi-Site Agencies and Enhancing Management Insights
As multi-site agencies navigate the complexities of managing diverse locations and teams, the demand for comprehensive insights and seamless integration becomes critical. HealthRev Partners recognizes this challenge and introduces Velocity as a SAAS to address the evolving needs of growing agencies. With a focus on providing real-time analytics and enhancing operational efficiency, Velocity bridges the gap between disparate locations and centralizes data for streamlined management.
Seamless Integration with Any EHR System
A key component of Velocity is the data exchange interface engine feature set. The ability to connect, integrate, translate, and import financial, claims, coding, clinical, operational, EHR, clearinghouse, and diverse data sets is vital for any organization. Velocity uses its proprietary interface technology engine along with robotic processing technology (RPA) to connect all disparate data sets within Velocity resulting in actionable data at your fingertips.
AI Capabilities to Increase Coding Accuracy
Velocity harnesses AI capabilities to automatically assign charts to coding professionals, enhancing efficiency and accuracy. By leveraging artificial intelligence, it streamlines the ICD-10 coding process and provides intelligent suggestions for selecting codes at the highest level of specificity to maximize reimbursement. Additionally, it utilizes advanced algorithms to analyze data and offer insights into PDGM-approved primary codes and comorbidity adjustment categories. Furthermore, Velocity’s AI-driven system assists in risk and comorbidity adjustments by recommending compatible code combinations and presenting primary and secondary code sets to facilitate precise coding decisions.
Key Advantages of Velocity:
- Increased Transparency and Visibility: Real-time insights into all aspects of the revenue cycle across multiple sites. Identify bottlenecks, track productivity, and optimize operations seamlessly.
- Enhanced Efficiency and Accuracy: Streamlined processes and standardized procedures that ensure consistency across all locations. Improve accuracy in coding, claim submission, and reimbursement.
- Improved Communication and Collaboration: Facilitate real-time data sharing between clinical, financial, and operational teams at different sites. Enhance collaboration and decision-making.
- Scalability and Security: Easily scale operations to accommodate growth needs while maintaining top-tier data security standards. Ensure compliance with regulatory requirements across all locations.
Michelle Mullins, MHA, BSN, RN – Partner & Chief Operating Officer of HealthRev Partners, highlighted the transformative impact of Velocity by stating, “Velocity illuminates your RCM’s path to predictable revenue. It empowers agencies with granular insights, customizable control, streamlined operations, and trustworthy security. This tool is not just a solution; it’s a revolution in revenue cycle management.”
The launch of Velocity as a SAAS marks a pivotal moment for agencies seeking to optimize their revenue cycle processes. With its focus on transparency, efficiency, communication, scalability, and security features, Velocity is poised to reshape how agencies manage their RCM operations.
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For more information about Velocity as a SAAS or to schedule a demo, visit HealthRev Partners’ website.https://healthrevpartners.com/
